ZURU

ZURU is one of the largest toy companies in the world, and the name behind more of your favourite collections than you might realise. From X-Shot's foam-dart blasters to Snackles' snack-loving plush, Mini Brands' pocket-sized collectibles to Robo Alive's startlingly lifelike creatures, ZURU builds toys around one idea: play should be a little unexpected. This hub brings together all 18 ZURU product lines we carry, so whether your child already knows exactly which capsule or blaster they want, or you're just browsing for a gift that'll actually get used, you can explore the whole ZURU world from one place.